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About
Combat Créatif is a design studio and creative brand based in New York City. We create bold, minimal work that challenges conventions. Our approach is rooted in simplicity, functionality, and a relentless pursuit of excellence.
Philosophy
Most people think creativity is about inspiration—waiting for the muse to strike, chasing fleeting moments of genius. But that's not how anything real gets made.
Combat Créatif exists because I believe the opposite: true beauty can only be created through combat.
The name itself—French for "creative combat"—embodies this tension. It's the daily fight to show up when you don't feel inspired. The discipline to build when no one's watching. The struggle of learning new skills, failing repeatedly, and pushing through anyway.
This isn't romantic. It's grinding through design iterations at 4am. It's shipping work that scares you. It's choosing to create when everything in you wants to optimize, plan, or wait for perfect conditions.
The creative soldiers who understand this don't wait for permission or perfect circumstances. They treat their craft like a practice—something that demands consistency, intentionality, and yes, combat. Against resistance. Against doubt. Against the voice that says "not yet."
Combat Créatif is my commitment to this path. Every tool we build, every design we ship, every piece of content we create—it's all forged in this daily practice of showing up to fight.
Biography
I've been making things for as long as I can remember. Drawing, writing, designing clothes in notebooks—creativity was always there, but I didn't know what to do with it.
Growing up in an immigrant family, the path seemed clear: find something stable, something respectable. I tried architecture first. It seemed like the right intersection of creativity and legitimacy. But something felt off. I was more interested in the presentations than the buildings, more drawn to the digital tools than the discipline itself.
Then I read Steve Jobs' biography and everything shifted. Here was someone who treated technology as art, who built products with the same care someone might design a piece of clothing. I started exploring everything—web design, coding, fashion, content creation. I was scattered, but I was learning.
During this time, I started making videos. Nothing serious at first, just documenting ideas, exploring aesthetics. I created Beau Flaneur, this early attempt at building something that merged fashion, philosophy, and visual storytelling. I was designing clothes, making lookbooks, trying to articulate this vision I had but couldn't quite name yet.
Then I met Abdul.
Abdul ran a creative agency and saw something in my work. He brought me on, and suddenly I wasn't just making things in my bedroom—I was working with real clients, real deadlines, real stakes. He taught me how to think about design as a practice, not just a passion project. How to articulate creative decisions. How to ship work that mattered.
But more than the technical skills, Abdul showed me what it meant to take this seriously. To treat creative work as a discipline, not a hobby. To show up consistently. To build a practice.
Around this time, I was still at community college, and honestly, I was coasting. Going through the motions. But something was building underneath—all these hours learning design, coding, studying the brands I admired (Aimé Leon Dore, Supreme, the way Virgil approached everything), working with Abdul, trying to figure out what I actually wanted to build.
Then came the wake-up call.
College rejections hit hard. Every school I applied to said no. And in that moment of complete rejection, something clicked. I stopped waiting for permission. Stopped optimizing and planning and dreaming about "one day." I went into what I called "monk mode"—complete focus, total commitment. If nobody was going to give me a path, I'd build my own.
This is when I really understood it: true beauty can only be created through combat.
Not the combat of external competition, but the internal fight. The discipline to show up every morning at 4am and work on my craft. The struggle of learning new tools, failing, iterating, shipping anyway. The tension between what I wanted to create and what I was capable of creating—and fighting every day to close that gap.
I kept working with Abdul, kept building my skills, kept showing up. And eventually, NYU said yes.
Moving to New York in August 2024 was surreal. I'd fought so hard to get here, but arrival isn't achievement. The work doesn't stop—it evolves.
Now I'm at NYU studying Computer Science, but really, I'm here for the container. The structure, the resources, the community. School is infrastructure for what I'm actually building: Combat Créatif.
This brand, this studio, this practice—it's everything I've been working toward. It's the synthesis of all those years making videos, designing clothes, learning to code, working with Abdul, studying the greats. It's tools for creative soldiers. It's a commitment to the daily practice of showing up to fight.
I'm 19, a sophomore, and I've got 1000 days until graduation. I'm documenting all of it at playfighter.co—the wins, the failures, the combat. I'm building my design portfolio, learning to DJ, creating content, maintaining my training routine, and treating every day like practice.
Because that's what this is: a practice. Not a destination, not a moment of arrival, but a daily commitment to create through struggle, to build through combat, to show up even when—especially when—it's hard.
Combat Créatif is my creative studio, my brand, my philosophy, and my promise to myself: to never stop fighting for what I want to create.
The war continues.